Noobru Editorial Team

Noobru's content is created by a small editorial team of qualified nutritionists, science writers, and medically-trained editors. Every article you read on this blog is researched, drafted, fact-checked, and reviewed before it goes live.

How we write

We cite peer-reviewed research wherever possible. Our preferred sources are clinical trials indexed in PubMed, systematic reviews and meta-analyses, and primary publications in journals such as Nature, The Lancet, JAMA, the BMJ, and Cochrane. We avoid secondary commentary sites and link directly to original research where we can.

Every benefit claim is softened — we use language like "helps", "supports", "may help with" — and is marked with an asterisk (*). We don't make medical claims. We never tell readers a supplement will cure, treat, prevent, or reverse a disease.

How we update articles

We re-review every published article when new evidence becomes available. Each article shows the date it was last reviewed at the bottom of the page. If you spot something that looks out of date or inaccurate, please email hello@noobru.com and we'll take a look.

A note on AI assistance

We use AI tools to help with drafting, structuring, and SEO. Every article is reviewed by a human editor before publishing. We don't publish content that hasn't been read and approved by a person on our team.

Editorial standards

• Evidence-led — claims are linked to clinical research, not opinion.
• Compliant — no medical claims, all benefit claims softened and marked.
• Transparent — we tell you which ingredients we sell and which we don't.
• Current — articles are reviewed when new research is published.

Questions? Email hello@noobru.com.